Tuesday, June 25, 2013

The 1952 Typewriter Type Issue





In June 1952, Print magazine devoted an entire issue to the typewriter, "a machine to supersede the pen." The front cover, designed by George A. Shealy, cleverly illustrates the concept of an "imprint" from the artwork on the back cover. The endsheets are a nice pattern of alphabetical U&lc typewriter text. The design and layout of the remaining interior pages are far less interesting, but the content compensates for this shortfall. It begins with a short historical background of the typewriter, including an amusing letter Mark Twain typed for his brother in 1874, about "this new fangled writing machine." Historical sidenote: Twain's letter was typed just prior to his investment in the Paige Compositor, an early keyboard-operated typesetting machine that was soon overshadowed by the Linotype machine.

Because of the variable widths of the letters in our Roman alphabet, monospaced typewriter fonts have always had their limitations. I thought it was interesting to learn that the Crandall Typewriter Company was working on a proportionately spaced typewriter as early as 1881, but it was over fifty years later before even a modest success was achieved. In 1941, the legendary type designer W.A. Dwiggins spelled out some of his own challenges in designing new faces for the modern typewriter. He acknowledged the typewriter was for writing letters and not for composing books, and therefore shouldn't parody them. 

   





Companies could choose to have their trademark assigned to a customized key on their keyboard. Is that a real trademark, or the first smiley face emoticon above?
Ornamental typewriting was "used as training practice for aspiring stenographers." Had I known that artistic stenography was part of their job description, I might have considered this vocation. I do especially love the decorative borders created by the overlapping characters.


Remington Rand developed The Dual-Rite attachment to apply the first bold-weight strokes to specific typewriter characters, giving seniors everywhere even more an incentive to type everything in boldface ALL CAPS.


The Justowriter adopted the use of code for aligning text on a page, a complex maneuver at the time.


Inspector Remington here had the envious job as a poison pen typewriter sleuth. Below is a vast range of showings of the many faces designed for Remington and IBM typewriters.








Friday, June 21, 2013

Matter of Style

Swiss-born designer and photographer Herbert Matter (1907-1984) had an envious and long career, working with such legendary designers and artists as A.M. Cassandre, Le Corbusier, Derberny & Peignot, Alexander Calder, Charles and Ray Eames, and Fernand Leger to name just a few. His brilliant photomontage poster work for the Swiss Tourist Office in the mid-1930s, helped chart the course for modernist design. They are still some of the most recognized posters ever printed and have influenced generations of young designers. Matter eventually made his way to the US and was hired as a freelance photographer for Harper's Bazaar by art director Alexey Brodovitch. He later designed covers for arts & architecture magazine, spent twenty-years as a design consultant for Knoll Associates, was appointed Professor Emeritus of Graphic Design and Photography at Yale University, and received countless prestigious design awards before his death in 1984. 
     This featured modernist collection of Matter's catalog work was produced when he was the design consultant to the Guggenheim Museum between 1958 to 1968Bodoni Poster Compressed appears to have been his adopted "house style" font of choice during this decade, which he applied with great restraint. I have to wonder if this wonderful 1940 Photographie cover design below was ever an influence on Matter for the Calder catalog cover design above. (Always attempting to connect the dots;) To learn more about the catalogs you can visit the Guggenheim Museum's online collection. All of Matters' catalogs are available at the Internet Archive. 













A trailer for The Visual Language of Herbert Matter.

Monday, June 17, 2013

Seeing Spots


Ever since I spotted Carmencho Arregui's Book of Old Paper Scraps and her historic polka dot paper, I've been seeing spots. Here are a few more recent bespotted and bespoke editions. The careless Mr. Humpty Dumpty above, is from an early 1904 edition illustrated by William Wallace Denslow (1856-1915.) 
     In tribute to Paul Rand, the legendary Japanese designer Yusaku Kamekura edited the 1959 book Paul Rand: His Work from 1946 to 1958. Kamekura also designed the dust jacket based on one of Rand's illustrations. The full image of front and back cover below, is from Jacket Flap. Gotta love the polka dots :)

















< This image of Forget Rita, by Paul Killebrew, is from the Book Cover Archive.Gotta love the polka dots...
The first edition of Polka Dot by Charlotte Steiner, published in 1947. And nothing says polka dots more than Bill Griffith's familiar pop culture icon Zippy the pinhead, who returns in this 2006 edition, Connect the Polka Dots



Polka Dot Tots by Nina Belle Lieberman and illustrated by Elizabeth Tedder. This first edition was published in 1946 by Whitman Publishing. 





































Spot specialist Mogu Takahashi charms us with her zine Chotto Omoshiroi from Pikabooks via Booooooom.



And Takahashi's cat video is spot on...

Monogram Collecting



Napolean III, was emperor of France from 1852 to 1870, and the nephew of Napolean Bonaparte, the first emperor of France from 1804 to 1815. This role earned him some very handsome stationery with a personal monogram of just the N. Or maybe he inherited this from his uncle. In either case, these two examples above are quite lovely. They were both found recently at Le Petit Musee de Lou, along with all the many others seen below. All were originally part of a much larger personal monogram collection which was likely assembled inside a scrapbook—a very popular pastime in Victorian times. These were sold individually and are no longer available unfortunately. You can look, but you cannot touch ;(