Bruce McCallister (1881-1945) was a letterpress tramp printer who came out to California from South Dakota to find work. He arrived in San Francisco in 1906 on the day of the Great San Francisco Earthquake, and soon after made his way to Los Angeles where he found work at Senegram Printers. In 1912, he formed a partnership with letterpress printer, Frederick Young who emigrated to the states from England. Their timing dovetailed nicely with the Los Angeles real estate boom and by 1919, they dominated the advertising field with many colorfully printed promotional materials. McCallister was a fine pressman, salesman and innovator. He launched an in-house bindery and a separate screen printing department to meet the demands for colorful sign and poster printing.
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In 1927 McCallister hired a young typographer and book designer, Grant Dahlstrom and pursued the printing of fine press books. Their first book together, The History of Warner's Ranch and Its Environs was chosen as one of AIGAs 50 best-designed books of 1927. A second AIGA award was received for the design and printing of California Hills and Other Wood Engravings by Paul Landacre in 1931.
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