Thursday, November 5, 2009

A Font of Knowledge

We're confronted everyday with typography. From advertising, road signage, instructions, books, media - yet how often do you stop to consider how most fonts are explicitly designed for reading and emotional effect? Listen to Jonathan Hoefler and Tobias Frere-Jones talk about the design of their Gotham font and it's use as the font of Change and Hope during the Obama campaign. Learn about the career of master font designer, Matthew Carter and Verdana, his font designed for the internet. Discover why handwriting is becoming a lost art and why some say the book is becoming a relic of history. Really? Novelist Nicholson Baker doesn't think so. Listen to all this and more on Wisconsin's Public Radio show, To The Best of Our Knowledge.

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