Monday, May 7, 2012

A Signmaker's Textbook

Der Praktische Schildermaler (The Practical Signmaker), Series 2, by Hans J. Jedlitschka, 1910, printed by Friedrich Wolfrum and Co., of Vienna and Leipzig. This volume is a portfolio of 32 color lithographed plates which are particularly decorative examples of advertising signs from stationery, floral shops, craftsman, photo studios, restaurants and more. I have been unable to track down much information about the designer, Herr Jedlitschka, but Damon of New Bohemia Signs wrote an enlightening piece on him and his work about 18 months ago. He was also kind enough to post a number of images from his own set of Jedlitschkas' prints on Flickr, as he feels they should be made available so others might equally appreciate them. The multi-colored plates are lavishly printed, often combined with gold and silver. Images here are only from Volume 2, which I first discovered when doing some light window-shopping here not too long ago. Hans Jedlitschka was indeed quite an accomplished designer, illustrator, and typographer. I would so love to see all of his original prints in analog time someday. I get weak in the knees just thinking about it. ; )  

Below are just a few examples of Der Praktische Schildermaler from daemonsquire's Flickrset.


  1. Love it! These are so beautiful! I went on a road trip on the weekend to this old town where there was a gold rush in the 1860s/70s. The streetscape has barely changed, and on so many of the shop fronts there were faded signs painted on the glass... now I can imagine the sign writer with their reference book painting these beautiful signs in the early twentieth century when the town was still bustling. How wonderful. Thanks for sharing.

  2. It feels awesome to read such informative and unique articles on your websites.

  3. I agree! I've seen some great examples of traditional sign making.


Note: Only a member of this blog may post a comment.