Friday, September 30, 2011

The Play Primer

I found this ad for childrens' books with educational value near the back of a 1950s Sunday school supply catalog a while ago. The books in the ad are quite small. No more than an inch tall, yet someone took the time to illustrate them with spot CMYK colors. The printing quality is marginal, mostly because of the newsprint paper, but this adds to the charm. The books themselves looked vaguely familiar until I realized I had a copy of the one titled a e i o u  Play Primer. Just like the catalog, the primer is printed on cheap pulp paper that is yellowing—probably printed by the same printer. The rebus below with the Futura text and simple line illustrations is one of my favorites from it.

:: From the Letterology Archives.

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