Jeremiah Rotherham & Co. Ltd. was a large mercantile department store in Shoreditch, London. When this 1904 catalog and price list was issued, this enterpising company sold everything from soap to bicycles, clothing, hardware and art supplies. It was described as "a colossal establishment" of it's time, until the store was sadly destroyed by bombing during the Second World War. This entire catalog and price list is made available by the Winterthur Library and the Internet Archive. Especially noted are the nice lettering layouts for various packaging and advertising.