Wednesday, September 29, 2010
In the future, reading a book may not be such a linear experience and there is no doubt, there is an evolution going on. Or maybe it is a revolution as the debate between books and eBooks continues. The verb to read is taking on a new context as well. The dictionary now defines reading as comprehending the meaning of printed material and interpreting the characters and symbols of which it is composed. It is what you are doing now. Doh! However it can also be a conversation or debate–as IDEO explores their notions of books with us here–and it can be a series of hyperlinks that whisk us away on an entirely new adventure. It should be called readertainment as it makes reading fun, much like a video game or movie. And it certainly invites non-readers to the party too. But these frequent hyperlinks can also be really annoying and inhibit our imagination as it disrupts the reading process. As a reader, what are your thoughts? The last word has not been said on this topic, nor will it ever be. I personally believe there is room for both linear and non-linear reading–analog books and the digital–and the common goal is to make it a pleasant and rewarding experience. Just practice good typographic hygiene and mind your Ps & Qs.
You can also enter into the conversation over on IDEOs Facebook page. http://www.facebook.com/ideobigconversations