English biscuit tins made—where else—but in Reading, for Huntley & Palmers
, one of the world's largest biscuit manufacturers founded in 1822. They also created one of the first global brands. As their biscuits were exported around the world, the various biscuit tins became highly visible and collectable and proved to be a powerful marketing tool for Huntley & Palmers.
Below is a 1930 biscuit book
tin from the Huntley & Palmers Collection
with red simulated leather binding and gold tooled design. It has a hinged front cover.
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