In 1932, the Italian artist, inventor, and designer Bruno Munari (1907-1998), designed and illustrated the fifth volume in a series of promotional books for the maker of the classic liqueur and apéritif, Campari. Each of his 27 vignettes featured in the Il Cantastorie di Campari series, illustrate a different love story written entirely in verse by poet Renato Simon, resulting in one of the greatest examples of early 20th century advertising. Munari's bold Futurist work was published in a limited edition of 1000 copies. Examples above are from the University of Florida's Wolfsonian archive. Additional images below are provided by MunArt.
This rare collection of five volumes of Il Cantastorie di Campari recently went up for auction at Minerva Auctions in Italy.