Thursday, February 20, 2014

Munari's Campari Story

In 1932, the Italian artist, inventor, and designer Bruno Munari (1907-1998), designed and illustrated the fifth volume in a series of promotional books for the maker of the classic liqueur and apéritif, Campari. Each of his 27 vignettes featured in the Il Cantastorie di Campari series, illustrate a different love story written entirely in verse by poet Renato Simon, resulting in one of the greatest examples of early 20th century advertising. Munari's bold Futurist work was published in a limited edition of 1000 copies. Examples above are from the University of Florida's Wolfsonian archive. Additional images below are provided by MunArt.

This rare collection of five volumes of Il Cantastorie di Campari recently went up for auction at Minerva Auctions in Italy.   


  1. Thanks for introducing me to this artist, Jennifer. I went to Wikipedia to learn more, then found the official site for his art.

    I wish I could see the upcoming exhibit at the MoMA in NYC on Italian Futurism:

  2. I thought I'd pass along some info, just in case you haven't seen it yet:

    "A Professor in Applied Linguistics believes he has decoded a few words from the mysterious Voynich Manuscript, a 600-year old work that has baffled scholars for the last hundred years....The Voynich Manuscript was first found in 1912 by a book dealer named Wilfrid Voynich. Carbon dating has revealed that the manuscript dates from the first half of the fifteenth-century."

    Illustrations and links are included in the article.


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