Wednesday, December 11, 2013

The Holiday Commercial Zone


Letterology continues to be an advertising-free zone, however if ads were as delightful in form and content as this 1940 Esquire magazine infomercial by Paul Rand, it might be time to reconsider this policy. Following, are a few other choice holiday examples.
Source: Felipe Dario



Holiday fashion illustration by Andy Warhol for Harpers Bazaar magazine in the late 1950s.
Source: Fashion Art Daily



1953 holiday poster by Italian designer, Egidio Bonfante (1922-2004) for the Lettera22 typewriter by Olivetti. 
Source: SFMOMA  


To this day, Olivetti is recognized as having one of the most successful marketing campaigns in the history of advertising. This was especially true in the 1950s and 60s when the typewriters became a stylish tool for the modern home as well as the office. This 1957 holiday print ad for the Olivetti Lettera22 is from a great set of ads on Flickr found here.   



A 1923 poster advertising the well-known English department store, Bobby, designed by the poster artist, Gregory Brown. Santa appears to be quite sporting in this beautiful landscape illustration with the incongruous colors. The lettering in this symmetrical layout is done by hand, which was not all that unusual in this era. This is another great find from Mikey Ashworth's wonderful Flickr archive.


Another polks-dot print ad from Paul Rand via Jon Williamson's Flickrstream.


A giant snowball advertisement for American author and poet, Bret Harte's short Christmas story in the British Pictorial World magazine in 1890. From the British Library's Evanion Collection of Ephemera.

Monday, December 9, 2013

The Bagology Archives



The scientific study of bags and the people who use them; or who are generally left holding them—has a long history—just like the study of letters and the people who frequently use them. Bagology, the first advertising journal for the bag industry, began publishing in 1901 in order to promote the sales of paper, burlap and cotton bags for the Cleveland Akron Bag Company in Ohio. After the many mergers of mills and bag companies which took place after the early part of the 20th century, The Chase Bag Company, soon took over publication of Bagology. It continued marketing the advertising journal to clients well into the late 1940s. The three holiday-themed issues seen here are from the Magazine Art archives.





A typical Chase flour bag from the 1930s. Source: eBay

The original bag factory proudly displays the Bagology motto to this day. The term Bagology was originally coined "to elevate the production of bags to the level of science" according to the source of this image at the Billy Chronicles. The original factory in Goshen, Indiana is now a shopping center of trade for artists and merchants.


The Bagology work crew circa 1920s practicing a little letterology on break time. They evidently had little time to care for proper kerning. 

Thursday, December 5, 2013

Interpreting the Artist's Muse


Everything is subject to interpretation. Even muses, as Seattle artist Patty Grazini has illustrated in her latest show of work at the Curtis Steiner gallery in Seattle. Her subjects of interpretation are thirteen scale models of artists' muses fashioned entirely in paper. Accompanying each of her fifteen-inch paper models are: varied accessories rendered in the artists' paintings; a decorative frame of gold papers with a replica of the artwork; and a handsome display providing a short biography of each artist's muse. The word astonishing frequently comes to mind when I try to describe her interpretive artworks.  



This is the seventh consecutive year that Grazini has exhibited her paper artwork at Curtis Steiner's gallery (follow this link to last year's post which will lead to two others), each with a new theme and narrative. One common thread however, is the historic costume, and I asked her about this interest. She explained that she particularly loves 19th century costume, however she wanted this show to reflect a wider time period and range of different artists and muses. This group spreads over the course of 400 years, beginning with Rembrandt's muse and wife, Saskia van Uylenburgh, and ending with Picasso's muse, Dora Maar.  




It seems there is nothing that Patty cannot replicate in paper. When I asked her if she had any particular challenges with this group, she spoke of the difficulty of creating the surface designs on a number of the costumes. 
     "The greatest challenge with this group was trying to replicate the dress and accessories in the paintings. I had to treat the papers in ways that were new for me. In the Rembrandt (Saskia) piece, I bleached the paper. I wanted to retain the surface design, but remove the color. Then I re-dyed the paper to match the painting. I wasn't sure if I could accomplish this before the paper disintegrated. Although the paper was very fragile in the process, it ultimately worked." 
   
A sleeve from the Rembrandt muse, Saskia, which Grazini bleached and re-dyed. 



For her portrayal of the Matisse muse, Grazini added her own stamped and ruled surface designs to the paper costume in order to loosely interpret his intentions.

Few details get lost in Grazini's work; even on the reverse side. Each model can take her nearly three or four steady weeks to complete, and she focuses on just one piece at a time, so "not to scatter my attention" she claims. Every stitch, and every seam, is constructed the way a master tailor might design each piece. It helps that she has an eye for color and for texture, and she continually challenges herself to learn. 
     Picasso once said "I paint objects as I think them, not as I see them." The same could be said of Grazini's work. Much to my surprise, she never works from preliminary drawings. Instead, she prefers to experiment as she goes. 
     "I sometimes start a piece and then if it isn't working...I start over again. I need to see it before I know if I am able to get the results that I want" she explained.









The narrative story in Grazini's work is as critical an element as the craft itself. She loves stories and history—especially art history—and has finely tuned her research skills over the years to find these stories. 
     "I want to give voice to people in history, and especially to women, who have been overlooked or forgotten. There were a few muses whose story I felt compelled to tell. These were a bit more challenging because I had to portray the muse in whatever painting she appeared. The dress was a secondary concern. Jeanne Hebuterne (the Modigliani muse) and Lizzie Siddal (the Rossetti muse) were two examples."

  
Rossetti's muse, Elizabeth "Lizzie" Siddal (1829-1863) was a milliner's assistant before she became entangled in a twelve-year relationship with him. Their dramatic affair was filled first with joy and then anguish, and ended tragically after her drug overdose. Rossetti insisted his journal of poems about her be buried in her coffin—only to regret it later. Eventually he had the notebook retrieved.


Titles displayed on each model's base were penned by gallery owner, Curtis Steiner who has a beautiful way with the pen.  

If you are in the Seattle area between now and Christmas, Curtis Steiner is keeping his gallery open daily. Grazini's paper models are nicely staged there against a backdrop of beautiful furnishings, finely beaded jewelry, exquisite artworks and other alluring antiquities, which are all for sale and on exhibition throughout the holidays. You can also read more accounts about The Artists' Muses on her website.

Wednesday, December 4, 2013

Three-Dimensional Illustrated Correspondence



Alfred Joseph Frueh (1880-1968) was a cartoonist and illustrator, who was probably best known for his caricatures of theater personalities appearing in The New Yorker from 1925 to 1962. In addition, he was also a creator of paper sculptures, pop-ups, cut-outs and toy animals. Frueh (pronounced "free") began his career working in the art department of the St. Louis Post-Dispatch until 1908. After studying in Europe, he settled in New York, and began a tenure with The World. In 1913, he married Giuliette Fanciulli while on assignment in Europe, and they resettled in New York a year later. While on assignments for The World, he would often write illustrated letters to his wife and family. These and other printed materials, artworks and photographs documenting his notable career, are contained in the Smithsonian's Archives of American Art. The 3D illustrated letter seen above, is designed to inform his wife about the details of an art gallery before her visit, and it was included in the 2007 exhibition More Than Words, at the Archives of American Art's New York Research CenterA companion publication featuring these artful letters was published by Princeton Architectural Press. Check out the entire online exhibition of artist illustrated letters here. Below is a 1913 New Year's greeting sent to his fiancée Giuliette Fanciulli.

Monday, December 2, 2013

Time to Knit

9x12" Japanese advertising display card for Skee Yarn. It makes me smile everytime. Source: The Letterology Archives.

Japanese wool ad via Le Petit Robert

From 1950: Japanese Graphic Design in the '50s: The Designer Is Born, via 50 Watts.

1958 Japanese yarn ad. Source: 50 Watts.

1958 Japanese yarn ad. Source: 50 Watts.

From the book 1950: Japanese Graphic Design in the '50s: 
The Designer Is Born, via 50 Watts.

Posters above and below are from Swiss designer, Donald Brun, via Grain Edit.


Raymond Savignac poster. Source Le Petit Robert.

Raymond Savignac poster. Source: Where the Lovely Things Are.