Tuesday, November 12, 2013

Aeroflot Takes Flight

Letterology is on Fall break again this week as I am preparing for the opening of the Camp Stories, Illustrated exhibit at the University of Puget Sound Collins Library in Tacoma, this coming Saturday. Instead, I bring you re-runs of some of my favorites from the Letterology attic. This one includes one bonus feature.

This handsome set of five Aeroflot Airlines tourist brochures are great examples of 1960s modernist design and typography. Their bold, colorful designs, and simplistic illustrations suggest they could have easily been designed by the American designer, Alexander Girard, who did extensive work for Braniff Airlines in the mid-sixties. Unlikely however, given the political climate of that era. Even so, some of these Aeroflot brochures are written in Russian and English and aimed at the American traveler. Others mark the arrival of modern jet aircraft to the Soviet airline's fleet. During the 1960s, Aeroflot set out to expand their fleet and greatly increase service, at a time which coincided with the international space race. In the span of one decade they covered more than 3500 destinations within the Soviet Union. Surely this beautiful marketing campaign promoting modernized aircraft and the romance of airline travel, must have contributed to their expansion in the 1960s.

This last brochure just above, is a little out of character from the rest, but lovely in it's own right. Lastly, here is one additional brochure with a curious question mark, which was not included in my first Aeroflot post. This is currently available on eBay here, where all of the Aeroflot brochures were originally sourced.


  1. My guess is that the question mark is an introduction to a list of "What should I bring along on my trip?"

    Thanks for sharing these lovely design and typography samples, which are pleasing and nostalgic at the same time. I'm guessing that a similar brochure now would be more likely directed to carefully analyzed demographics, rather than presenting an interesting look. An online version could even be directed toward the viewer personally, based on buying and other habits gleaned from internet metadata.

  2. Nice Design. The designs on the old rubles are interesting also (and very small -- I was surprised at how small the money was).


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